Lower your CPA two ways: reach at a competitive cost, and a brand people already know.
$25 per video people actually watch, plus a flat $2,500 a month. The winners become ads your team runs, and videos under 500 views cost you nothing.
Monthly fee
$2,500/mo
Sourcing, replacements, scripts, and the weekly readout. Flat.
Per video
$25/video
Creator, script, review, posting, and verification. Only for videos over 500 views.
Creator view bonus
$1/1,000 views
Goes to the creator, so they chase what works. Capped at $300 a video.
New to the model? Read how canvas UGC works, compare UGC pricing across the market, or see results from two programs we run.
NO SETUP FEE · MONTH-TO-MONTH · 3 MONTHS RECOMMENDED
What it costs, and what it returns.
Put in your volume and your own numbers. The cost, the break-even point, and what it feeds your Meta ads update as you go.
- Your month
- $7,630
- Return at your estimate
- 1.8×
- Meta ad creatives
- 24
- Roster
- 19 creators + a bench
- Videos (180 × $25)
- $4,500
- Under 500 views, not billed
- 45 videos, $0
- Creator view bonuses ($1 per 1,000, max $300)
- $630
- Monthly fee
- $2,500
Total
$7,630
Guaranteed: 225 videos made, posted, and verified live.
Creators get cheaper to pay and harder to find.
The price of a video isn't the problem. Getting enough reliable people to make them is. Here's what sourcing looks like through a typical creator marketplace.
Lists of creators pulled from keywords and hashtags convert even worse. That's why a roster you build once doesn't last, and why this work is our fee.
- $300/moTo get into the marketplace
- 1,000Applicants, for about $250 more
- ~10Worth hiring after a test video
- <20Videos a month from each one, because they're part-time
- ChurnSome go quiet every month, and you start again
That's roughly $55 in platform fees per creator hired, before anyone's time. At 225 videos a month you need 12+ creators, then you replace the ones who leave.
What the fee covers
- 01
Finding creators, again and again
Marketplace fees, outreach, and paid test videos. Creators are part-time and churn, so this never stops.
- 02
Replacing the ones who drop
A bench is ready, so a creator who goes quiet is replaced the same day, not next month.
- 03
Scripts from formats that won
Every brief starts from a video that already worked in your niche.
- 04
Posting, verified
Every video posted to TikTok, Reels, and Shorts, and checked live.
- 05
Kill or scale
Outliers get logged and briefed to more creators. Formats that don't work get cut.
- 06
One weekly readout
30–45 minutes: Planned vs Posted, what broke out, what got killed.
Built for businesses with a second offer.
Volume creator content sells a cheap first step. It pays off when something valuable comes after it. That's why most of our work is in education.
It pays back if…
- A free class or cheap first month leads into a program families stay in
- A customer is worth $1,000+ to you over time
- You already spend on ads and know your cost per trial
- You can spare 45 minutes a week
It won't if…
- Your only product is cheap, with nothing behind it
- You're pre-revenue
- You want guaranteed sales, not a guaranteed engine
- You need a handful of videos, not hundreds
Selling live programs to US families? See the education engine.
Add-ons
Optional, and priced on the call.
A branded learning platform
For education companies: your lead magnet as software, with a diagnostic, daily plan, practice, and progress tracking.
See how it worksLicensed SAT tech
For test-prep companies: the practice engine behind Pursu, our own Digital SAT app, under your brand.
Pricing questions
Is there a setup fee?
No. The first call is free, and onboarding is part of the first month.
What's the minimum commitment?
Month-to-month, with 30 days' notice. We recommend 3 months, because the loop needs time to find winners.
What does $25 a video cover?
The creator, the script from a format that already won, review and edits, posting to TikTok, Reels, and Shorts, and checking it went live. It's billed only for videos that clear 500 views.
Why do creators get a bonus on views?
So they chase what works. The bonus, $1 per 1,000 views, goes to the creator when a video takes off. It's capped at $300 a video, so a viral hit never surprises your budget.
What do you guarantee?
The creatives. The videos get made, posted on schedule, and verified live, and you see Planned vs Posted every week. Sales aren't guaranteed: they depend on your offer and on how it shows up in a video, whether that's an email sign-up, your free platform, or the product on screen. We test those and keep what converts.
Do we pay for videos nobody watched?
No. A video that doesn't reach 500 views isn't billed to you, and the creator isn't paid for it either. Everyone earns from videos that get seen.
Can we run the creators ourselves and skip the fee?
You can. Budget for the marketplace, a lot of screening, a big part-time roster that keeps churning, and someone whose whole job is chasing posts. The fee is usually cheaper than that person.
Do you only work with education companies?
No, but that's where we're strongest. We built our own SAT app's creator network and can license its tech. The model fits any business with a real back-end offer behind a cheap front-end one.
Get your exact number.
One 30-minute call. You leave with a quote and a 30-day plan, whether or not you hire us.
Book a Demo