The process
Systemized creativity.
We don't tell you how to create. We run the machine that makes sure what gets created actually wins — and actually gets published.
01
Source creators at scale
One campaign pulls in thousands of applicants. Almost none of them make the cut — and that's the point.
- Every applicant is screened with real test videos, not portfolios.
- Only creators who can actually deliver get contracts.
- The rest join a bench we can pull from the day someone flakes.
02
Scripts from proven winners
We never hand a creator a blank page. Every brief starts from something that's already winning.
- We track what's breaking out in your niche, week over week.
- Our AI system decodes why a video worked — hook, format, pacing.
- Then we rewrite it for your product and brief it across the network.
03
Post, verify, pay on performance
Every post is checked before and after it ships. And creators are paid for results, not uploads.
- Right link, right caption, posted in the window — verified with proof.
- Videos that don't clear a minimum performance bar don't get paid.
- You see a "Planned vs Posted" score every single week.
04
Kill or scale
After the first batch, the data decides. Breakout creators get more briefs. The rest get coached — or replaced.
- Winning formats get briefed to more creators immediately.
- Struggling creators get the exact hooks and edits that worked for others.
- Every piece of feedback becomes a permanent learning — the system never repeats a mistake.
Your part: one call a week.
Every week we run a 30–45 minute governance call. Not a brainstorm — a review of execution. Last week's Planned vs Posted score, what broke out, what got killed, and next week's schedule. Everything else, we handle.