Proven at scale
500+ staff managed. Campaigns built to 15M+ views.
Our systems aren't theoretical. They are forged in the fires of scaling EdTech giants and viral consumer apps.
Telehealth · 2026
13.1M views
The honest one: a month of nothing, a borrowed format, an 8.2M breakout — and the play we retired.
Read the storyB2C EdTech · Pursu
2.3M views
The ChatSAT creator network: 31 creators taking a SAT prep app to its first $10K.
Read the storyBoth programs ran as canvas UGC: a roster of creators posting on new accounts made for the brand. Here's what a program like this costs.
13.1M views for a telehealth app — including the part that didn't work
When we arrived there was no UGC team, no scripts, no docs. We built the whole engine. Here is the honest version of what happened next.
01
The grind — and our mistakes
Over a month of product-placement videos and nothing broke 10K views. Some of that was on us: a few wrong creator hires, too few of them, and product integrations that didn't land.
~$15 CPM · views stalled02
A format we didn't invent
The founder also brought in a $15–20K/month agency. One of their creators cracked a text-on-screen format. Handed the same format, our bench shipped two breakouts within days. They've since grown to 8.2M and 1.3M views.
<$1 CPM · 8.2M breakout03
The honest ending
Cheap views — but they didn't turn into downloads, so we retired the play instead of billing for it. The work now: product-placement content that converts, pushed to viral-grade numbers.
Views ≠ downloadsCost per 1,000 views
Same product, same creator bench — different format.
One video, now at 8.2M views, took the whole campaign under $1 per thousand views.
Our edge isn't ego about our own scripts — it's executing whatever is winning, fast, across a bench that's already hired and managed.
The two breakout posts, playing live from the real videos.
Want a UGC engine that gets efficient like this?
Creators hired, scripts on docs, every post verified — without a $20K retainer to find out what works.
Taking a SAT prep app to $10k with 2.3M views
How we built the "ChatSAT" creator network for Pursu, moving from freelancer chaos to a predictable revenue engine.
Selling live programs to US families? Here's the same engine, built for education companies.
The problem
"Even top creators hit a wall without strategic direction."
- ✕INCONSISTENCY — Creators lacked direction.
- ✕BURNOUT — Generic content that underperformed.
- ✕MARGIN PRESSURE — No buffer for profitability.
The solution
"Strategic direction + operational infrastructure = scale."
- 01Niche Intelligence. Identified the "manifestation" niche in exam prep — psychology-backed content.
- 02Creator Alignment. Moved from vague briefs to structured execution with real-time feedback.
- 03Ops Structure. Systematized hiring, firing, and motivation.
The receipts
This is what leaves the system.
Real posts from the ChatSAT creator network — briefed, QC'd, and shipped on schedule. Playing live from the actual videos.
@carystudiessat · 264K VIEWS
@khietpursusat · 181K VIEWS
@calvinstudiessat · 104K VIEWS
@carystudiessat · 78.4K VIEWS
@satwithme · 32.6K VIEWS
@addystudiessat · 26.5K VIEWS
The Quizzy journey
The Foundation
Started with text-based content creation, building operational muscle.
EdTech Giants
Partnered with Indian unicorns to scale content ops.
Going Global
Expanded to video solutions with ByteDance (Snapsolve).
Scale & Amazon
Managed 500+ remote staff. Partnered with Amazon Academy.
AI R&D Pivot
Pivoted to AI research & development after ChatGPT launch.
Consumer Apps
Learning consumer apps via Pursu, scaling to first 5k users.
Creator Engines
Running UGC engines end-to-end: 2.3M views for Pursu, 13M+ for a telehealth app.
Ready to replicate these results?
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