Proven at scale

500+ staff managed. Campaigns built to 7M+ views.

Our systems aren't theoretical. They are forged in the fires of scaling EdTech giants and viral consumer apps.

Telehealth · 2026

5.8M views

The honest one: a month of nothing, a borrowed format, a 5.2M breakout — and the play we retired.

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B2C EdTech · Pursu

1.2M views

The ChatSAT creator network: 32 creators taking a SAT prep app to its first $10K.

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Case studyTELEHEALTH · CONSUMER HEALTH APP

5.8M views for a telehealth app — including the part that didn't work

When we arrived there was no UGC team, no scripts, no docs. We built the whole engine. Here is the honest version of what happened next.

5.8M

Total views

841K

Total likes

199

Videos shipped

Creators sourced

The grind — and our mistakes

Over a month of product-placement videos and nothing broke 10K views. Some of that was on us: a few wrong creator hires, too few of them, and product integrations that didn't land.

~$15 CPM · views stalled

A format we didn't invent

The founder also brought in a $15–20K/month agency. One of their creators cracked a text-on-screen format. Handed the same format, our bench shipped it into 5.2M and 429K views within days.

<$1 CPM · 5.2M breakout

The honest ending

Cheap views — but they didn't turn into downloads, so we retired the play instead of billing for it. The work now: product-placement content that converts, pushed to viral-grade numbers.

Views ≠ downloads

Cost per 1,000 views

Same product, same creator bench — different format.

Product placement, first month~$15

Text-on-screen format<$1

One 5.2M-view video took the whole campaign under $1 per thousand views.

Our edge isn't ego about our own scripts — it's executing whatever is winning, fast, across a bench that's already hired and managed.

@janienourished

5.2M views

752K

@avaswellnesss

429K views

77.3K

The two breakout posts, playing live from the real videos.

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Creators hired, scripts on docs, every post verified — without a $20K retainer to find out what works.

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Case studyB2C EDTECH

Taking a SAT prep app to $10k with 1.2M views

How we built the "ChatSAT" creator network for Pursu, moving from freelancer chaos to a predictable revenue engine.

1.2M

Total views

14%

Engagement

Active creators

The stack

SideShiftHire & manage creators

Viral.appMeasure creator performance

The problem

"Even top creators hit a wall without strategic direction."

✕INCONSISTENCY — Creators lacked direction.
✕BURNOUT — Generic content that underperformed.
✕MARGIN PRESSURE — No buffer for profitability.

The solution

"Strategic direction + operational infrastructure = scale."

01Niche Intelligence. Identified the "manifestation" niche in exam prep — psychology-backed content.
02Creator Alignment. Moved from vague briefs to structured execution with real-time feedback.
03Ops Structure. Systematized hiring, firing, and motivation.