Edtech creator content that feels made for American families.
Quizzy is the edtech marketing agency that hires US creators, keeps a roster posting on every platform, tracks which videos break out, and does more of what works. The engine that took our own SAT app to 2.3M views, pointed at your trial-class funnel.
LIVE IN DAYS · 45 MIN A WEEK · MONTH-TO-MONTH
@carystudiessat264K views
@khietpursusat181K views
@calvinstudiessat104K views
@carystudiessat78.4K views
@satwithme32.6K views
@addystudiessat26.5K views
Every tutoring ad looks the same to a US parent.
- Dozens of providers run near-identical “book a free class” ads to the same parents.
- Content made far from American families rarely feels native to them.
- A handful of videos a month isn’t enough to find what works.
Your website, your platform, and your assessment are probably fine. What's missing is US-native creator content at volume.
@carystudiessatA UGC strategy that isn't magic. It's volume and a feedback loop.
Everyone knows the playbook. Almost nobody runs it every day for months. That's the part we do.
Hire creators
Build a roster of US creators, each screened with a real test video. Most are part-time, so a bench waits behind them to replace anyone who goes quiet.
Post every day
Across the roster, videos go out every day. A handful a month tells you nothing. A few hundred starts to.
Post everywhere
Every video goes to TikTok, Instagram Reels, and YouTube Shorts, and we check that each post actually went live.
Document the outliers
When a video breaks out, we log why: the hook, how long people watched, what parents said. Views aren't conversions, so we also track which hooks send people to your funnel.
Do more of what works
Winning formats get briefed to more creators. Formats that don't work get cut. Creator pay has a base fee plus bonuses that grow with views.
Hand the winners to your ads team
Winning videos, and remakes of the same concept by other creators, go to your team as ready-to-run Meta ad creatives. You keep running the spend.
Repeat
Each loop starts with everything the last one learned. Month three is sharper than month one.
↺ Back to step 1, smarter.
- Hire creators. Build a roster of US creators, each screened with a real test video. Most are part-time, so a bench waits behind them to replace anyone who goes quiet.
- Post every day. Across the roster, videos go out every day. A handful a month tells you nothing. A few hundred starts to.
- Post everywhere. Every video goes to TikTok, Instagram Reels, and YouTube Shorts, and we check that each post actually went live.
- Document the outliers. When a video breaks out, we log why: the hook, how long people watched, what parents said. Views aren't conversions, so we also track which hooks send people to your funnel.
- Do more of what works. Winning formats get briefed to more creators. Formats that don't work get cut. Creator pay has a base fee plus bonuses that grow with views.
- Hand the winners to your ads team. Winning videos, and remakes of the same concept by other creators, go to your team as ready-to-run Meta ad creatives. You keep running the spend.
- Repeat. Each loop starts with everything the last one learned. Month three is sharper than month one.
How many videos it takes to find a winner.
15 creators × 15 videos each ≈ 225 videos a monthThat's our launch volume, before cross-posting. Most creators are part-time and post fewer than 20 videos a month, so volume takes a real roster. Change the numbers and watch what volume does to your odds.
Most creators are part-time. Output varies a lot.
An assumption, not a promise. Move it to whatever you believe. The point holds at any rate: more videos, more chances.
225 videos a month, 675 posts, about 11 expected breakouts.
- Videos a month
- 225
- Posts across 3 platforms
- 675
- Expected breakouts
- 11
1 videoLikely breakout
Book a Demo to see your numbersHow winning hooks get found and scaled.
Most videos do fine. A few break out. We watch every post, and when one pulls away we log what made it work: the hook, how long people watched, what parents asked in the comments. Views aren't conversions, so we also track which hooks send people to your funnel. Those formats go to more creators, and the best become your Meta ads.
An illustration built from real Pursu posts. The videos, views, and likes are real. The workflow shows how a winner gets handled.
This week's posts
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- 104K12.4KSeptember SAT will be destroyed@calvinstudiessat
- 32.6K3.3KAugust SAT will be destroyed@satwithme
- 26.5K1KThe June SAT was terrible@addystudiessat
- 181K12KBluebook tests are NOT accurate@khietpursusat
- 78.4K5.8KWithout a doubt@carystudiessat
- 264K25.3KVery simple@carystudiessat
Watching for a breakout…
UGC for apps, run on our own SAT app first.
Pursu is our own Digital SAT app, now used by 10,000+ students. We built its creator network from scratch, and the angle that worked was one nobody would have guessed: “manifestation” content in exam prep. Not everything worked. The case study says which parts didn't.
- 2.3M
- Views
- 722
- Videos posted
- 31
- Creators
- $10K
- First revenue milestone
Real posts from US student creators. Hover or tap to play, muted.
What an education marketing agency should actually hand you.
- 01
US creators, managed
Sourced, screened with real test videos, and managed, with a bench for same-day replacements.
- 02
200–250 videos a month
That's the launch volume. After launch, volume follows whatever is working.
- 03
Posted everywhere, verified live
Every video goes to TikTok, Reels, and Shorts, and we check that each one is actually up.
- 04
Outlier tracking
Hooks, watch time, and comments logged on every video that breaks out.
- 05
Scripts from formats that already won
No creator starts from a blank page. Every brief starts from a video that already worked.
- 06
One weekly readout
30–45 minutes: Planned vs Posted, what broke out, what got killed, and next week's plan.
Want the full engine, step by step? See how it works.
Your product is the lead magnet now.
Lead magnets used to be PDFs. Now they're software. We build you a branded learning platform: a free diagnostic at the front, then a daily plan, practice, and progress tracking behind it.
Creator videos build the brand and send people to the platform. The platform turns them into leads who have already used your product. It runs on the same tech as Pursu, our own SAT app.
Want revenue up front? The platform can sell your front-end offer too, like a paid practice plan, before families move into your main program.
Then
Downloaded once. Forgotten.
Now: your platform
Used every day. A family already inside your product.
Two things you can add.
Optional. Each one is scoped on the call.
A branded learning platform
The platform above, built under your brand, with your offer inside it.
Pursu's SAT tech, licensed
For test-prep companies. The practice engine behind our own Digital SAT app, under your brand.
In-house team, influencer agency, or Quizzy.
Build an in-house team
Slow to start, fragile to keep
You hire a creator manager and recruit US creators yourself.
- Pro: You own every relationship
- Pro: Full control over the brand voice
- Con: Months to recruit and ramp from outside the US
- Con: One manager, one set of hours
- Con: When they leave, the process goes with them
Hire an influencer agency
Big names, few posts
An agency books a handful of creators for a campaign.
- Pro: Recognizable faces
- Pro: No hiring on your side
- Con: A few videos a month, not a few hundred
- Con: Paid per post whether it works or not
- Con: Campaign ends, learning stops
Work with Quizzy
Graded on shipping
We run the full loop every day and report Planned vs Posted each week.
- Pro: Live in days, because the system already exists
- Pro: 200–250 videos a month from launch
- Pro: Creator pay: a base fee plus bonuses tied to views
- Con: You spend 45 minutes a week on the readout
- Con: Needs about 3 months to find winners
Weighing a self-serve UGC marketplace instead? Here's marketplace vs managed, with the real numbers. Wondering where the videos get posted? On new accounts made for your brand, a model called canvas UGC.
What edtech creator content costs.
A flat $2,500 a month to run the engine, then $25 for every video that clears 500 views. Videos nobody watched cost you nothing. No setup fee. Month-to-month, 3 months recommended.
Price your exact monthPer video that gets watched
$25/video
- Plus a flat $2,500/mo fee
- Under 500 views? Not billed
- Creator bonus: $1 per 1,000 views, max $300
- No setup fee, month-to-month
We're a fit if…
- You sell live programs to US, UK, Canadian, or Australian families
- A family is worth $1,000+ to you over its lifetime
- You already spend on ads and track cost per trial
- You can spare 45 minutes a week
Not a fit if…
- You're pre-revenue
- You want guaranteed enrollments, not a guaranteed engine
- You post casually a few times a week
- You already run a large in-house creator program
Questions education founders ask.
We run creator content for education companies that sell to US families. We hire US creators, write scripts from formats that already worked, post every day on TikTok, Reels, and Shorts, check that every post is live, and track which videos break out. Then we do more of what works. You get a weekly readout, not a pile of files to post yourself.
A flat $2,500 a month to run the engine, plus $25 for every video that clears 500 views. Videos under 500 views aren't billed. Creators also earn a view bonus of $1 per 1,000 views, capped at $300 a video. No setup fee, month-to-month, 3 months recommended. Our pricing page has a calculator for your exact month.
Because a US parent sees dozens of near-identical “book a free class” ads. A real American student or parent talking on camera doesn't look like those. Creator videos also give you something ads can't: a few hundred tests a month of which message actually lands. We point every video at the trial-class funnel you already have.
Mostly by not looking like one. Parents trust people who sound like them: a student who raised their score, a parent who found a tutor that worked. That's why we hire US creators and brief them from formats that already won with American audiences, instead of polishing a script that was written far away.
The winners still work. Most videos don't. On our telehealth campaign, one video out of 333 drove 82% of 10.1M TikTok views, and nobody could have picked it in advance. That's the whole reason to run volume: you make enough videos to find the winner, then make more like it.
Views alone don't count. A winner holds attention past the hook and sends people to your funnel. We look at the first few seconds, how long people watch, the comments, and what each hook drives to your trial class or platform. When a video wins, its format gets briefed to more creators, and the best ones become Meta ads.
The first videos go live within days. Patterns get reliable after a few hundred posts, which at launch volume takes about a month. That's why we recommend 3 months: month one finds candidates, months two and three scale them.
We verify every post went live, with the right link and caption, and report Planned vs Posted every week. Across clients our on-time posting rate is 95%+. If we miss, you see it in the readout. And it's month-to-month, so we have to keep earning it.
No. We guarantee the creatives: the videos get made, posted, and verified, with a weekly readout. Enrollments depend on your offer, your funnel, and how the offer shows up in a video (an email sign-up, your free platform, or the product on screen). We test those and keep what converts. Anyone who guarantees enrollments from creator content is guessing.
No. Plenty of education companies that sell to American families are based somewhere else. That's exactly the gap we fill: US-native creators, run from a system that doesn't need you in the room. UK, Canadian, and Australian families are next.
See what 225 videos a month looks like for your brand.
One 30-minute call. You leave with a 30-day plan either way.
Book a Demo